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Rituparno Ghosh came from the advertising world. Do you know how he planned the newspaper ad campaign for Dahan? Or that Ritwik Ghatak’s Subarnarekha was advertised as a film meant only for adults? Or how a mini obituary insisting that Uttam Kumar is immortal was used for Kalankini Kankabati? In this segment, we browse through newspapers to check out the copywriting skills used during film releases.